Our team is commited to developing the next generation of youth to the broadcasting industry. We train students and youth the many facets of the industry and since 1996 we have introduced many individuals into the industry in the Northern California area.
What is Streaming
We’ve been streaming content from the internet for a long time, and it’s gotten to the point that the internet is synonymous with services like Netflix and Youtube. But what exactly is streaming, and how does it work?
When you want to watch a video or play a song on your computer, you need to download it first. There’s no way around that. Knowing this, you may look at Netflix or Spotify and ask “how did we figure out how to make videos and music download instantaneously?” Well, that’s just the thing. When you stream media, it isn’t downloading to your computer instantaneously; it’s downloading piece by piece in real-time.
The word “streaming” is self-descriptive. Information arrives at your computer in a continuous, steady stream of information. If downloading movies is akin to buying bottled water, streaming movies is like using a faucet to fill an empty bottle.
Why we chose ROKU
Roku is the leading TV streaming platform in the U.S. We connect users to the streaming content they love, religious, secular, entertainment, you name your imagination in the limit. Roku provide advertisers with unique capabilities to engage consumers. With more than 29M active accounts, Roku's reach is comparable to the largest cable providers in the United States. Per household streaming on the Roku platform averages roughly 3.5 hours a day per active account, representing nearly half of average U.S. per-household daily viewing.
TV viewing is shifting to streaming platforms. Roku is well positioned to help content broadcasters with a sophisticated suite of tools that make it easy to distribute and monetize content.